How we work
How we work
Principles, steps and contract terms.
Principles
Six principles
Applied to every engagement.
Revenue balanced with user experience
Instead of adding more ads, we find placements that keep pages fast and journeys smooth.
Measured, not guessed
We record baseline numbers before we start and compare every change on the same basis.
Independent advice
We take no referral fees from ad platforms, so we compare the options on equal terms.
Policy compliance first
We grow revenue only within ad policies and privacy rules. No click baiting, no invalid traffic.
Your accounts, your data
Ad accounts, payment details and reports are created and kept in your name.
Weekly updates
Every week we share what changed, how the numbers moved and what comes next.
Process
Steps
From first call to operations.
- 01
First call
Your service, traffic size and goals.
- 02
Assessment
Placements, settings and revenue metrics reviewed, baselines recorded.
- 03
Design
Ad platforms, placements and a compliance plan.
- 04
Setup and testing
Changes applied and compared before and after.
- 05
Approval and launch
Policy reviews, consent management and required files.
- 06
Operations
Monthly reviews, tests and reports.
Contracts
Contract terms
| Projects | A contract for each project sets the scope, schedule, fee and payment terms |
|---|---|
| Scope changes | Changes and their cost are agreed before work continues |
| Ownership | Ad accounts, reports and setup documents stay in your name |
| Fees | No referral fees from ad platforms · advisory fees are stated in the contract |
Talk to us about ad revenue
Email us your website or app, your monthly traffic and the problem you are facing.