Services
Retail media and ad platform development
We turn your platform's traffic and data into advertising products, and shape pricing, sales and performance reporting with you.
A good fit when
Retail media and ad platform development
- You want to open an advertising business on your marketplace or platform
- You sell and invoice seller ads by hand
- Advertisers ask for reports that prove results
What we do
What we do
Ad product design
Sellable placements such as top-of-search, sponsored products, banners and email.
Pricing and sales
Auction, fixed-price and time-based products, with pricing rules.
Data and measurement
Impressions, clicks and purchase attribution measured within privacy rules.
Operating model
Advertiser onboarding, ad review, billing and performance reporting.
What you receive
What you receive
- 01Ad product catalogue and rate card
- 02Ad business P&L model
- 03Measurement standards and report templates
- 04Operating procedures
How we work
From first call to ongoing operations
Six steps, each one checked against the numbers before we move on.
- 01
First call
Your service, traffic size and goals.
- 02
Assessment
Placements, settings and revenue metrics reviewed, baselines recorded.
- 03
Design
Ad platforms, placements and a compliance plan.
- 04
Setup and testing
Changes applied and compared before and after.
- 05
Approval and launch
Policy reviews, consent management and required files.
- 06
Operations
Monthly reviews, tests and reports.
Other services
Ad revenue assessment and strategy
We review your traffic, ad placements, platform settings and revenue metrics, and set the direction for your revenue model.
DetailsWebsite and media monetization
Approval readiness, ad placement design and the balance between page speed and revenue for blogs, news and information sites.
DetailsApp monetization
Ad formats, mediation and frequency in your mobile app, designed around how people use it.
DetailsAd policy and privacy compliance
Policy reviews, help with rejections, consent management, ads.txt and privacy policies.
DetailsAd operations and reporting advisory
Every month we read the revenue metrics, run tests and fix what needs fixing, including invalid traffic and payout gaps.
DetailsTalk to us about ad revenue
Email us your website or app, your monthly traffic and the problem you are facing.