Services
Ad revenue assessment and strategy
First we find out where your ad revenue comes from and where it leaks. We record the numbers on one consistent baseline, then set priorities and an action plan.
A good fit when
Ad revenue assessment and strategy
- You run ads but earn less than expected
- You are deciding whether to switch or add ad platforms
- Ad revenue needs to go into your business plan
What we do
What we do
Current-state review
Traffic mix, ad placements, platform settings and revenue flow.
Key metrics
Baselines for page RPM, impression rate, fill rate and viewability.
Revenue model
The right mix of ads, affiliate income, subscriptions and direct-sold ads.
Action plan
Priorities, timeline and expected impact of each improvement.
What you receive
What you receive
- 01Assessment report
- 02Metric baseline table
- 03Revenue model recommendations
- 04Phased action plan
How we work
From first call to ongoing operations
Six steps, each one checked against the numbers before we move on.
- 01
First call
Your service, traffic size and goals.
- 02
Assessment
Placements, settings and revenue metrics reviewed, baselines recorded.
- 03
Design
Ad platforms, placements and a compliance plan.
- 04
Setup and testing
Changes applied and compared before and after.
- 05
Approval and launch
Policy reviews, consent management and required files.
- 06
Operations
Monthly reviews, tests and reports.
Other services
Website and media monetization
Approval readiness, ad placement design and the balance between page speed and revenue for blogs, news and information sites.
DetailsApp monetization
Ad formats, mediation and frequency in your mobile app, designed around how people use it.
DetailsRetail media and ad platform development
We help marketplaces and platforms build ad products and operations so sellers and brands can advertise with them.
DetailsAd policy and privacy compliance
Policy reviews, help with rejections, consent management, ads.txt and privacy policies.
DetailsAd operations and reporting advisory
Every month we read the revenue metrics, run tests and fix what needs fixing, including invalid traffic and payout gaps.
DetailsTalk to us about ad revenue
Email us your website or app, your monthly traffic and the problem you are facing.