Services
Ad operations and reporting advisory
Ad revenue is not a one-time setup. We review the metrics every month and keep only the changes that tests have proven.
A good fit when
Ad operations and reporting advisory
- Your ad revenue swings sharply from month to month
- You combine reports from several platforms by hand
- Nobody on your team owns ad operations
What we do
What we do
Monthly review
Changes in revenue, impressions, pricing and fill rate, and why they happened.
Testing
Comparison tests of placements, ad formats and price rules.
Unified reporting
Revenue from every platform in one report.
Quality checks
Invalid traffic, ad quality and payout discrepancies.
What you receive
What you receive
- 01Monthly operations report
- 02Test log
- 03Unified report
- 04Improvement backlog
How we work
From first call to ongoing operations
Six steps, each one checked against the numbers before we move on.
- 01
First call
Your service, traffic size and goals.
- 02
Assessment
Placements, settings and revenue metrics reviewed, baselines recorded.
- 03
Design
Ad platforms, placements and a compliance plan.
- 04
Setup and testing
Changes applied and compared before and after.
- 05
Approval and launch
Policy reviews, consent management and required files.
- 06
Operations
Monthly reviews, tests and reports.
Other services
Ad revenue assessment and strategy
We review your traffic, ad placements, platform settings and revenue metrics, and set the direction for your revenue model.
DetailsWebsite and media monetization
Approval readiness, ad placement design and the balance between page speed and revenue for blogs, news and information sites.
DetailsApp monetization
Ad formats, mediation and frequency in your mobile app, designed around how people use it.
DetailsRetail media and ad platform development
We help marketplaces and platforms build ad products and operations so sellers and brands can advertise with them.
DetailsAd policy and privacy compliance
Policy reviews, help with rejections, consent management, ads.txt and privacy policies.
DetailsTalk to us about ad revenue
Email us your website or app, your monthly traffic and the problem you are facing.